OBJECTIVE: We examined how individual motivational orientations and anticipated regret are related to the protective health decision of vaccination behaviour. DESIGN: The proposed relations were examined in a large-scale sample (N = 3168) and three medium-sized samples (N = 151, N = 194, N = 208). Questionnaires were applied to assess regulatory focus, anticipated regret and vaccination behaviour. RESULTS: Increased prevention-focused self-regulation - which is represented by concerns about security-related goals, responsibilities and obligations - was related to a greater likelihood of vaccination. Prevention-focused individuals' higher likelihood of getting vaccinated seems at least in part to be a consequence of anticipated regret for not vaccinating. Study 3 suggests that regulatory focus is less related to vaccination decisions when regret is increased by the decision-making context; that is, when information highlighting vaccination effectiveness and a low likelihood of adverse responses is provided. CONCLUSION: Prevention-focused self-regulation is related to a greater likelihood of engaging in health-protective behaviour. This can be explained by prevention-focused individuals' greater tendency to anticipate regret about getting ill as a consequence of not adopting protective measures. If people perceive a protective measure such as a vaccination as highly effective, anticipated regret for not adopting it is generally increased, and individual differences in regulatory focus no longer predict the decision.
RCT Entities:
OBJECTIVE: We examined how individual motivational orientations and anticipated regret are related to the protective health decision of vaccination behaviour. DESIGN: The proposed relations were examined in a large-scale sample (N = 3168) and three medium-sized samples (N = 151, N = 194, N = 208). Questionnaires were applied to assess regulatory focus, anticipated regret and vaccination behaviour. RESULTS: Increased prevention-focused self-regulation - which is represented by concerns about security-related goals, responsibilities and obligations - was related to a greater likelihood of vaccination. Prevention-focused individuals' higher likelihood of getting vaccinated seems at least in part to be a consequence of anticipated regret for not vaccinating. Study 3 suggests that regulatory focus is less related to vaccination decisions when regret is increased by the decision-making context; that is, when information highlighting vaccination effectiveness and a low likelihood of adverse responses is provided. CONCLUSION: Prevention-focused self-regulation is related to a greater likelihood of engaging in health-protective behaviour. This can be explained by prevention-focused individuals' greater tendency to anticipate regret about getting ill as a consequence of not adopting protective measures. If people perceive a protective measure such as a vaccination as highly effective, anticipated regret for not adopting it is generally increased, and individual differences in regulatory focus no longer predict the decision.
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Keywords:
anticipated regret; protective health behaviour; regulatory focus; self-regulation; vaccination