Willingness to use mobile application for smartphone for improving road safety.

In the last few years mobile devices have reached a large amount of consumers in both developed and high-growth world economies. In 2013, 97% of the Italian population owns a mobile phone, and 62% owns a smartphone. Application software for mobile devices is largely proposed to consumers, and several mobile applications were oriented toward the improvement of road safety and road accident risk reduction. In this paper, we describe the results of a survey oriented to preventively investigate on the willingness to receive and/or to give information about road condition by means of mobile devices. Road users were informed about the characteristics of a mobile application, and then they were invited to complete a questionnaire. Experimental data were used for capturing road user attitudes toward the use of the smartphone to improve road safety, and to establish the preferences for the different features of the proposed mobile application. To this end, we choose to use the ordered probit model methodology. We demonstrate that the adopted methodology accounts for the differential impacts of the willingness to receive and/or to give information about road conditions on the overall willingness to receive and/or to give information through an application software for mobile devices.