Situated conceptualization and semantic processing: effects of emotional experience and context availability in semantic categorization and naming tasks.

It has been proposed that much of conceptual knowledge is acquired through situated conceptualization, such that both external (e.g., agents, objects, events) and internal (e.g., emotions, introspections) environments are considered important (Barsalou, 2003). To evaluate this proposal, we characterized two dimensions by which situated conceptualization may be measured and which should have different relevance for abstract and concrete concepts; namely, emotional experience (i.e., the ease with which words evoke emotional experience; Newcombe, Campbell, Siakaluk, & Pexman, 2012) and context availability (i.e., the ease with which words evoke contexts in which their referents may appear; Schwanenflugel & Shoben, 1983). We examined the effects of these two dimensions on abstract and concrete word processing in verbal semantic categorization (VSCT) and naming tasks. In the VSCT, emotional experience facilitated processing of abstract words but inhibited processing of concrete words, whereas context availability facilitated processing of both types of words. In the naming task in which abstract words and concrete words were not blocked by emotional experience, context availability facilitated responding to only the abstract words. In the naming task in which abstract words and concrete words were blocked by emotional experience, emotional experience facilitated responding to only the abstract words, whereas context availability facilitated responding to only the concrete words. These results were observed even with several lexical (e.g., frequency, age of acquisition) and semantic (e.g., concreteness, arousal, valence) variables included in the analyses. As such, the present research suggests that emotional experience and context availability tap into different aspects of situated conceptualization and make unique contributions to the representation and processing of abstract and concrete concepts.