Emotion effects during reading: Influence of an emotion target word on eye movements and processing.

Recently, Scott, O'Donnell and Sereno reported that words of high valence and arousal are processed with greater ease than neutral words during sentence reading. However, this study unsystematically intermixed emotion (label a state of mind, e.g., terrified or happy) and emotion-laden words (refer to a concept that is associated with an emotional state, e.g., debt or marriage). We compared the eye-movement record while participants read sentences that contained a neutral target word (e.g., chair) or an emotion word (no emotion-laden words were included). Readers were able to process both positive (e.g., happy) and negative emotion words (e.g., distressed) faster than neutral words. This was true across a wide range of early (e.g., first fixation durations) and late (e.g., total times on the post-target region) measures. Additional analyses revealed that State Trait Anxiety Inventory scores interacted with the emotion effect and that the emotion effect was not due to arousal alone.