Kevin A Schulman1, Barak D Richman, Regina E Herzlinger. 1. From the Duke Clinical Research Institute and Department of Medicine, Duke University School of Medicine (K.A.S.), the Fuqua School of Business, Duke University (K.A.S., B.D.R.), and the Duke University School of Law (B.D.R.) - all in Durham, NC; and Harvard Business School, Boston (K.A.S., R.E.H.).