Carla J Berg1, Erin Stratton2, Michael Sokol3, Andrew Santamaria3, Lawrence Bryant4, Rolando Rodriguez5. 1. Emory University Rollins School of Public Health, Department of Behavioral Sciences and Health Education, Atlanta, GA, USA. cjberg@emory.edu. 2. Emory University Rollins School of Public Health, Department of Behavioral Sciences and Health Education, Atlanta, GA, USA. 3. Marketzero, LLC, Atlanta, GA, USA. 4. Georgia State University, Department of Respiratory Therapy, USA. 5. 90 MP Design, Duluth, GA, USA.
Abstract
OBJECTIVES: To examine the feasibility, acceptability, and potential effectiveness of an online intervention targeting college smokers. The incentives involved discounted or free goods and services from businesses proximal to each campus. METHODS: A randomized controlled trial was conducted with 122 current smokers recruited from 2 Southeastern US universities. The intervention involved health behavior monitoring, targeted messaging, and incentives for healthy goods and services versus the American Cancer Society's Guide to Quitting Smoking online. RESULTS: The intervention achieved greater adherence and utilization (p's < .001). Overall, 55.6% learned about a local business through this program. At end-of-treatment, intervention participants less frequently attempted to quit (p = .02) but smoked fewer cigarettes/day (p = .05). Both groups demonstrated significant end-of-treatment cessation rates. CONCLUSIONS: This intervention demonstrated feasibility and acceptability.
RCT Entities:
OBJECTIVES: To examine the feasibility, acceptability, and potential effectiveness of an online intervention targeting college smokers. The incentives involved discounted or free goods and services from businesses proximal to each campus. METHODS: A randomized controlled trial was conducted with 122 current smokers recruited from 2 Southeastern US universities. The intervention involved health behavior monitoring, targeted messaging, and incentives for healthy goods and services versus the American Cancer Society's Guide to Quitting Smoking online. RESULTS: The intervention achieved greater adherence and utilization (p's < .001). Overall, 55.6% learned about a local business through this program. At end-of-treatment, intervention participants less frequently attempted to quit (p = .02) but smoked fewer cigarettes/day (p = .05). Both groups demonstrated significant end-of-treatment cessation rates. CONCLUSIONS: This intervention demonstrated feasibility and acceptability.
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