| Literature DB >> 24795820 |
N M R Sales1, P B Pelegrini2, M C Goersch3.
Abstract
The search for knowledge regarding healthy/adequate food has increased in the last decades among the world population, researchers, nutritionists, and health professionals. Since ancient times, humans have known that environment and food can interfere with an individual's health condition, and have used food and plants as medicines. With the advance of science, especially after the conclusion of the Human Genome Project (HGP), scientists started questioning if the interaction between genes and food bioactive compounds could positively or negatively influence an individual's health. In order to assess this interaction between genes and nutrients, the term "Nutrigenomics" was created. Hence, Nutrigenomics corresponds to the use of biochemistry, physiology, nutrition, genomics, proteomics, metabolomics, transcriptomics, and epigenomics to seek and explain the existing reciprocal interactions between genes and nutrients at a molecular level. The discovery of these interactions (gene-nutrient) will aid the prescription of customized diets according to each individual's genotype. Thus, it will be possible to mitigate the symptoms of existing diseases or to prevent future illnesses, especially in the area of Nontransmissible Chronic Diseases (NTCDs), which are currently considered an important world public health problem.Entities:
Year: 2014 PMID: 24795820 PMCID: PMC3984860 DOI: 10.1155/2014/202759
Source DB: PubMed Journal: J Nutr Metab ISSN: 2090-0724
Figure 1“Omics” sciences used in understanding the relationship between nutrition versus health versus disease (source: [4], with modifications; [9] with modifications).
Classification of Ronteltap and colleagues [15], showing the new marketing strategies into nine business models.
| Business model | Marketing strategy |
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| Orientation according to the lifestyle of the individual | Shared responsibility between employer and employee, where a healthy lifestyle can contribute to a better productivity. |
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| We are togheter and strong | Improve the lifestyle with the help of social groups. |
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| Gyms | Based on a set of changes into the lifestyle, including physical activities, diet therapies, and use of food supplement, among others. |
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| Do a healthy diet yourself | This model offers a diagnostic tool where, based on the person's food ingestion, it can create a diet plan to improve a healthy diet. |
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| In, out | Similar to the 4th plan reported above. In this, the person describes the food intake but also some phenotype parameters in order to receive diet counseling. |
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| Test and execute until the end | Offers an interactive feedback about a person's health progress, which allows toadjust the diet counseling as needed. |
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| Orientation about the lifestyle | Inclusion of genetic information, data about food intake, and the person's phenotype, in order to obtain a personalized counseling on lifestyle, diet terapy, control of stress activity, and time management. |
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| Face to face | In person treatment, where anthropometric data and food consumption of the cliente are obtained by a face-to-face interview. |
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| We tell you | Use of mass media as a healthy diet education method. |