Todd Rogers1, Katherine L Milkman2, Kevin G Volpp3. 1. Harvard Kennedy School, Harvard University, Boston, Massachusetts. 2. The Wharton School, Center for Health Incentives and Behavioral Economics, University of Pennsylvania, Philadelphia. 3. Philadelphia VA Medical Center, The Perelman School of Medicine and The Wharton School, Center for Health Incentives and Behavioral Economics, University of Pennsylvania, Philadelphia.
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