Monisha Arya1, Michael A Kallen2, Richard L Street3, Kasisomayajula Viswanath4, Thomas P Giordano3. 1. Department of Medicine, Section of Infectious Diseases, Baylor College of Medicine, Health Decision-Making and Communication Program, Houston VA Health Services Research and Development Center of Excellence, Michael E. Debakey VA Medical Center, Houston, TX, USA monishaa@bcm.edu. 2. Northwestern University Feinberg School of Medicine, Chicago, IL, USA. 3. Baylor College of Medicine and Houston VA Health Services Research and Development Center of Excellence, Michael E. Debakey VA Medical Center, Houston, TX, USA. 4. Harvard University School of Public Health, Boston, MA, USA.
Abstract
OBJECTIVE: In 2006, the US Centers for Disease Control and Prevention recommended routine HIV testing in health care settings and called for HIV testing campaigns targeting African Americans. In a 2011 national survey, 63% of African Americans wanted information on HIV testing. METHODS: In our study, 176 African Americans were surveyed to determine channels and spokespersons for an HIV testing campaign. RESULTS: Among 9 media channels, the top 3 ranked as "very likely" to convince them to get HIV tested were television, poster, and brochure. Among 10 spokespersons, the top 3 were doctor, nurse, and "real person like me." CONCLUSION: The media are a cost-effective strategy to promote HIV prevention. Posters and brochures are inexpensive and easy to reproduce for clinical settings. Television campaigns may be feasible in clinics with closed-circuit televisions. Research is needed on campaign messages. An effective health center HIV testing campaign may help mitigate the disproportionate toll HIV is having on African Americans.
OBJECTIVE: In 2006, the US Centers for Disease Control and Prevention recommended routine HIV testing in health care settings and called for HIV testing campaigns targeting African Americans. In a 2011 national survey, 63% of African Americans wanted information on HIV testing. METHODS: In our study, 176 African Americans were surveyed to determine channels and spokespersons for an HIV testing campaign. RESULTS: Among 9 media channels, the top 3 ranked as "very likely" to convince them to get HIV tested were television, poster, and brochure. Among 10 spokespersons, the top 3 were doctor, nurse, and "real person like me." CONCLUSION: The media are a cost-effective strategy to promote HIV prevention. Posters and brochures are inexpensive and easy to reproduce for clinical settings. Television campaigns may be feasible in clinics with closed-circuit televisions. Research is needed on campaign messages. An effective health center HIV testing campaign may help mitigate the disproportionate toll HIV is having on African Americans.
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