Affective priming in the valent/neutral categorisation task is due to affective matching, not encoding facilitation: reply to Spruyt.

Spruyt obtained an affective congruency effect in a valent/neutral categorisation task, which contrasts with the absence of such an effect in the same task that was reported by Werner and Rothermund. The crucial difference between the two studies is that Spruyt presented only valent primes, whereas Werner and Rothermund presented equal amounts of valent and neutral primes and targets in their experiments. Removing the neutral primes introduces a confound of affective matches with the required response. Affective congruency effects in Spruyt's study can be explained straightforwardly in terms of such an affective matching strategy. To demonstrate the influence of matching strategies in the valent/neutral task without neutral primes, we conducted an experiment in which we induced an affective mismatching strategy. In support of our reasoning, this study revealed an affective incongruency effect in the valent/neutral categorisation task. We conclude that affective congruency as well as incongruency effects in the valent/neutral categorisation task reflect post-lexical affective (mis-)matching strategies rather than encoding facilitation.