Lori R Kogan1, Regina Schoenfeld-Tacher1, Lauren Gould1, Ann R Viera1, Peter W Hellyer1. 1. Lori.kogan@colostate.edu , Associate Professor, Clinical Sciences Department; Regina.schoenfeld@ colostate.edu , Assistant Professor, Clinical Sciences Department; Lauren.gould@ colostate.edu , Professional Veterinary Medical Student; Colorado State University, 1601 Campus Delivery, Fort Collins, CO 80523; annviera@utk.edu , Associate Professor and Veterinary Librarian, Pendergrass Agriculture and Veterinary Medicine Library, A113, Veterinary Medical Center, University of Tennessee, Knoxville, 2407 River Drive, Knoxville, TN 37996-4541; Peter.Hellyer@ColoState.edu , Professor, Clinical Sciences Department, College of Veterinary Medicine and Biomedical Sciences, Colorado State University, Diagnostic Medicine Center 112, Fort Collins, CO 80523.
Abstract
OBJECTIVE: The study assesses the impact on client behavior and attitudes toward receiving an information prescription as part of a veterinary office visit. METHODS: A random sample of veterinary clinics from a Western US metropolitan area was asked to distribute an information prescription in addition to their customary veterinary services. All clients, regardless of the reason for their visit, were presented with an information prescription: a handout that included the uniform resource locator (URL) to a general veterinary medicine website <www.veterinarypartner.com> and several tips to help their clients make more informed choices about where to seek pet health information online. RESULTS: Nearly 40% of clients who reported that they remembered receiving the information prescription accessed the website at least once. Of the clients who reported accessing the suggested website, 86.3% reported finding it "very helpful" or "somewhat helpful." Nearly all the clients (87.9%) reported feeling the information on the site helped them make better decisions for their pets. Most clients reported that it helped them talk to their veterinarians (89.9%) and added to the information they received during their veterinary visits (83.5%). CONCLUSIONS: Clients appreciate and utilize veterinary prescriptions, suggesting that this is a tool that both veterinarians and librarians can use to improve animal health and client relations. IMPLICATIONS: The value placed on reliable Internet information by veterinary clients suggests several opportunities for librarians to become more proactive in partnering with veterinarians to facilitate the education of pet owners.
OBJECTIVE: The study assesses the impact on client behavior and attitudes toward receiving an information prescription as part of a veterinary office visit. METHODS: A random sample of veterinary clinics from a Western US metropolitan area was asked to distribute an information prescription in addition to their customary veterinary services. All clients, regardless of the reason for their visit, were presented with an information prescription: a handout that included the uniform resource locator (URL) to a general veterinary medicine website <www.veterinarypartner.com> and several tips to help their clients make more informed choices about where to seek pet health information online. RESULTS: Nearly 40% of clients who reported that they remembered receiving the information prescription accessed the website at least once. Of the clients who reported accessing the suggested website, 86.3% reported finding it "very helpful" or "somewhat helpful." Nearly all the clients (87.9%) reported feeling the information on the site helped them make better decisions for their pets. Most clients reported that it helped them talk to their veterinarians (89.9%) and added to the information they received during their veterinary visits (83.5%). CONCLUSIONS: Clients appreciate and utilize veterinary prescriptions, suggesting that this is a tool that both veterinarians and librarians can use to improve animal health and client relations. IMPLICATIONS: The value placed on reliable Internet information by veterinary clients suggests several opportunities for librarians to become more proactive in partnering with veterinarians to facilitate the education of pet owners.