Conceptual priming with pictures and environmental sounds.

A series of experiments was conducted to examine conceptual priming within and across modalities with pictures and environmental sounds. In Experiment 1, we developed a new multimodal stimulus set consisting of two picture and sound exemplars that represented 80 object items. In Experiments 2, we investigated whether categorization of the stimulus items would be facilitated by picture and environmental sound primes that were derived from different exemplars of the target items; and in Experiments 3 and 4, we tested the additional influence on priming when trials were consolidated within a target modality and the inter stimulus interval was lengthened. The results demonstrated that target categorization was facilitated by the advanced presentation of conceptually related exemplars, but there were differences in effectiveness when pictures and sounds appeared as primes.