Association between reduced stillbirth rates in England and regional uptake of accreditation training in customised fetal growth assessment.

OBJECTIVE: To assess the effect that accreditation training in fetal growth surveillance and evidence-based protocols had on stillbirth rates in England and Wales.
DESIGN: Analysis of mortality data from Office of National Statistics.
SETTING: England and Wales, including three National Health Service (NHS) regions (West Midlands, North East and Yorkshire and the Humber) which between 2008 and 2011 implemented training programmes in customised fetal growth assessment. POPULATION: Live births and stillbirths in England and Wales between 2007 and 2012. MAIN OUTCOME MEASURE: Stillbirth.
RESULTS: There was a significant downward trend (p=0.03) in stillbirth rates between 2007 and 2012 in England to 4.81/1000, the lowest rate recorded since adoption of the current stillbirth definition in 1992. This drop was due to downward trends in each of the three English regions with high uptake of accreditation training, and led in turn to the lowest stillbirth rates on record in each of these regions. In contrast, there was no significant change in stillbirth rates in the remaining English regions and Wales, where uptake of training had been low. The three regions responsible for the record drop in national stillbirth rates made up less than a quarter (24.7%) of all births in England. The fall in stillbirth rate was most pronounced in the West Midlands, which had the most intensive training programme, from the preceding average baseline of 5.73/1000 in 2000-2007 to 4.47/1000 in 2012, a 22% drop which is equivalent to 92 fewer deaths a year. Extrapolated to the whole of the UK, this would amount to over 1000 fewer stillbirths each year.
CONCLUSIONS: A training and accreditation programme in customised fetal growth assessment with evidence-based protocols was associated with a reduction in stillbirths in high-uptake areas and resulted in a national drop in stillbirth rates to their lowest level in 20 years.

Analysis of national and regional Office of National Statistics data helped to avoid random variation due to small numbers at unit or Trust level and allowed trends to become apparent.

Only total figures were available but previous regional subgroup analysis was able to pinpoint the downward trend in stillbirth rates as due to fewer deaths with intrauterine growth restriction.

The study was observational but there have been no other regional or national initiatives which could have accounted for the reduction in stillbirths over this period, suggesting that the associations observed were causal.

Introduction

Stillbirth rates in England and Wales have seen a little change in the past 20 years and are the highest in Western Europe.1 Reduction of stillbirths is a government target,2 yet a 2012 survey conducted by The Times suggested that most National Health Service (NHS) Trusts which run maternity units in England have no specific plans in place to reduce stillbirth rates.3

Until recently, two-thirds of stillbirths were categorised as unexplained4 and tended, by implication, to be considered unavoidable.5 However, our understanding has improved with the application of better classification systems and customised birth weight percentiles, which identified that most such ‘unexplained’ stillbirths had preceding intrauterine growth restriction associated with placental pathology.6–8 A 2007 confidential enquiry peer review of case notes of normally formed stillbirths with fetal growth restriction found that 84% had substandard care and were potentially avoidable with better recognition and assessment of intrauterine growth.9 This finding is supported by a recent analysis of the West Midlands maternity database which reported that growth restriction was not only the single strongest risk factor for stillbirth, but that antenatal recognition and timely delivery can lead to significant reduction in risk.10

However, antenatal detection of fetal growth problems has been traditionally poor in the NHS, with published reports of detection rates ranging from 15% to 24%,11 12 and 18% in a 2006 baseline audit in Birmingham.13 Therefore, a major focus of the West Midlands Perinatal Institute's stillbirth prevention strategy since 2008/2009, supported by the Strategic Health Authority and the region's Primary Care Trusts, has been to improve the antenatal recognition of growth restriction in low-risk and high-risk pregnancies. The programme was underpinned by customised charts which are adjustable for maternal constitutional characteristics and predict the optimal fetal growth curve for each pregnancy (‘Gestation Related Optimal Weight’, GROW14). The charts are used for serial plotting of fundal height and estimated fetal weight measurements, and have been shown to increase antenatal detection of intrauterine growth problems.15–17 They also lead to fewer false-positive assessments and unnecessary ultrasound referrals,15 18 thus being reassuring for the mother as well as diverting scarce ultrasound resources towards high-risk pregnancies, where serial scans are indicated to monitor fetal growth.19

Training was instituted from 2008 through a series of bespoke accreditation workshops with hands-on teaching and assessment, and the promotion of evidence-based protocols and best practice guidelines.19–21 The rolling workshops were offered as a free programme to Trusts in the West Midlands, and were also held on invitation in interested Trusts in other regions.

We wanted to assess the effect that this training programme had on stillbirth rates, using the latest release of national statistics for English regions and Wales.22

Methods

Training

Accreditation training in customised growth assessment and protocols was conducted in 2.5 h workshops and covered:

Rationale of fetal growth assessment;

National and regional guidelines;

Use of GROW software including data entry and print out of chart;

Training in standardised fundal height measurement and serial plotting;

Definition of normal, slow, static and accelerated growth;

Referral pathways for further investigation by ultrasound and Doppler;

Risk assessment and protocols for serial scans in high-risk pregnancy;

Evaluation through a test with MCQs and short answers including scenarios.

Fortnightly accreditation workshops were commenced in 2008 at the West Midlands Perinatal Institute in Birmingham and were attended by midwives and midwife trainers as well as ultrasonographers and junior and senior obstetricians. The training was also available to staff from Trusts in other regions, through central or locally arranged workshops. Trusts which had accreditation workshops during 2012 were not considered ‘trained’ in this analysis of pregnancies which delivered up to 2012.

Data analysis

Data on live births and stillbirths were derived from the Office of National Statistics (ONS) mortality statistics release for 201222 and previous releases from 2007 onwards.23 All data were fully anonymised and included stillbirths from 24 weeks gestation. Stillbirth rates were presented for single year as well as 3-year moving averages to smooth out short-term fluctuations and highlight longer term trends. Trend analysis was undertaken using standard χ2 trend test with 1 degree of freedom. Least-squares linear regression was used to obtain the slopes for the stillbirth rates of each region.

Results

Uptake of training

Eighteen of the 19 maternity units, representing 14 of the 15 hospital Trusts in the West Midlands, implemented the GROW software and training programme, and the fortnightly workshops resulted in over 2000 staff being trained between 2008 and 2011. In the whole of England and Wales, staff in 46 of the 148 Trusts (31.1%) received accreditation training, resulting in 27.6% of all pregnancies during this period being cared for in units with trained staff (table 1). However, there was wide variation in uptake. In three regions (North East, Yorkshire and the Humber and West Midlands), on average, 78.5% of pregnancies (range 57.6–92.9%) were cared for in units which had GROW training, while this average was 12.0% (range 0–23.8%) for the rest of England and Wales (table 1).

Table 1

GROW accreditation and protocol training programme—uptake in Trusts in England and Wales, 2008–2011. Percentage of births in high uptake regions (>50%) marked in bold.

			Number (%) of trained Trusts			Total births in trained Trusts (% of all births in region)
	Births in 201222	Number of Trusts	N	%	Hospital Trusts in region with accreditation training	N	%
England and Wales	733 232	148	46	31.1		202 637	27.6
Wales	35 419	7	0	0.0		0	0.0
England	697 598	141	46	32.6		202 637	29.0
North East	30 410	8	5	62.5	Gateshead; Hartlepool; Newcastle; North Tees; South Tyneside	17 723	57.6
North West	89 677	21	6	28.6	Bolton; East Lancashire; Southport & Ormskirk; Tameside; Warrington; Wrighton, Wigan & Leigh	21 300	23.8
Yorkshire and the Humber	67 747	12	10	83.3	Airedale; Barnsley; Calderdale & Huddersfield; Doncaster & Bassetlaw; Harrogate; Leeds; Mid Yorkshire; Rotherham; Sheffield; York;	48 700	71.9
East Midlands	55 923	9	2	22.2	Kettering; Northampton	8797	15.7
West Midlands	74 272	15	14	93.3	Birmingham Women's; Burton; Coventry & Warwickshire; Dudley; George Eliot; Heart of England; Mid Staffordshire; North Staffordshire; Royal Shrewsbury & Telford; Sandwell & West Birmingham; South Warwickshire; Walsall; Worcester; Wye Valley	68 991	92.9
East of England	74 884	17	1	5.9	Hinchingbrooke	2541	3.4
London	134 941	22	2	9.1	Ealing; Lewisham	6996	5.2
South East	54 128	11	1	9.1	East Kent	7552	14.0
South Central	54 216	8	2	25.0	Hampshire; Portsmouth	12 197	22.5
South West	61 400	18	3	16.7	Northern Devon; Royal Devon & Exeter; South Devon	7840	12.8
High-uptake regions	172 429	35	29	82.9	North East, Yorkshire and the Humber, West Midlands	135 414	78.5
Low-uptake regions	560 588	113	17	15.0	Rest of English regions and Wales	67 223	12.0

Stillbirth rates and trends

Table 2 lists births, stillbirths and stillbirth rates from 2007 to 2012 for English regions and Wales together with trend analysis. There was a significant fall in stillbirth rates over this period in England (p<0.03) but not in Wales (p=0.7). Among English regions, only the West Midlands had a significant downward trend (p<0.01) and if this region is excluded, the drop in England becomes non-significant. The two other regions which were high GROW accreditation areas, North East and Yorkshire and the Humber, each showed downward trends in stillbirth rates which, when taken together, also reached statistical significance (p<0.03). These three regions were the only ones which achieved a negative (downward) slope of –0.10 or lower (West Midlands: –0.20; North East: –0.15; Yorkshire and the Humber: –0.11; table 2). The training uptake rates in the regions were significantly correlated with negative slopes of stillbirth trends in table 2: R=−0.82, p<0.01 (figure 1). The year-on-year stillbirth rate for the three high-uptake regions is compared graphically with the remaining, low-uptake regions in figure 2.

Table 2

Total births, stillbirths (SBs) and SB rate (per 1000) in England, English regions and Wales 2007–2012. Values in bold indicate significant trend tests.

	2007			2008			2009			2010			2011			2012			Trend test
	Total births	SBs	SB rate	Total births	SBs	SB rate	Total births	SBs	SB rate	Total births	SBs	SB rate	Total births	SBs	SB rate	Total births	SBs	SB rate	Slope*	p Value
England and Wales	693 611	3598	5.19	712 328	3617	5.08	689 591	3644	5.28	726 879	3714	5.11	727 724	3811	5.24	733 232	3558	4.85	−0.04	0.05
England	658 771	3414	5.18	676 236	3427	5.07	656 880	3475	5.29	690 513	3506	5.08	691 739	3619	5.23	697 598	3357	4.81	−0.06	0.03
North East	29 728	146	4.91	30 396	179	5.89	29 991	142	4.73	30 969	143	4.62	30 705	178	5.80	30 410	119	3.91	−0.15	0.1
North West	86 423	476	5.51	88 617	450	5.08	87 492	469	5.36	89 665	466	5.20	89 235	483	5.41	89 677	466	5.20	−0.02	0.7
Yorks & Humber	64 567	376	5.82	66 724	371	5.56	65 559	372	5.67	67 343	373	5.54	66 831	380	5.69	67 747	339	5.00	−0.11	0.1
East Midlands	52 716	234	4.44	54 447	255	4.68	47 741	270	5.66	55 525	293	5.28	55 662	284	5.10	55 923	278	4.97	0.10	0.2
West Midlands	70 477	379	5.38	72 129	403	5.59	71 399	420	5.88	72 472	382	5.27	73 391	368	5.01	74 272	332	4.47	−0.20	<0.01
East of England	69 619	308	4.42	72 042	304	4.22	67 638	325	4.80	73 346	345	4.70	73 565	345	4.69	74 884	313	4.18	0.00	1.0
London	126 286	781	6.18	128 381	730	5.69	129 980	719	5.53	133 853	742	5.54	133 604	761	5.70	134 941	755	5.60	−0.08	0.1
South East Coast	50 692	239	4.71	51 800	235	4.54	53 297	240	4.50	53 049	256	4.83	53 418	257	4.81	54 128	227	4.19	−0.04	0.6
South Central	51 021	236	4.63	52 694	236	4.48	46 923	245	5.22	53 892	251	4.66	54 246	275	5.07	54 216	259	4.78	0.06	0.4
South West	57 242	239	4.18	59 006	264	4.47	56 860	273	4.80	60 399	255	4.22	61 082	288	4.71	61 400	269	4.38	0.03	0.6
Wales	34 585	171	4.94	35 815	165	4.61	32 711	169	5.17	36 142	190	5.26	35 765	167	4.67	35 419	181	5.11	0.03	0.7

Source: Office for National Statistics 22, 23 *Slope by linear regression; p values for trend test.

Figure 1

Correlation between stillbirth trends 2007–2012 in English regions and Wales (table 2) and proportion (%) of pregnancies cared for in units with GROW training (table 1). Regression line: R= −0.82, p<0.01.

Figure 2

Yearly stillbirth rates in the three regions with high uptake of GROW training and protocols (‘high uptake’) vs the rest (‘low uptake’), 2008–2012 (see table 1). Analysis of trend: high uptake, p<0.01; low uptake, p=0.9.

Three-year moving average analysis

In table 3 and figures 3 and 4, 3-year moving average stillbirth rates are listed for high-uptake and low-uptake regions of the accreditation programme. Each of the high-uptake regions displayed a downward trend (figure 3), while stillbirth rates in the other regions and Wales remained stagnant (figure 4). The moving average rates in high-uptake and low-uptake regions are compared in figure 5, demonstrating that the drop in stillbirths in England and Wales was achieved by the three regions with high uptake of GROW training.

Table 3

Three-year moving average of total births, stillbirths (SBs) and SB rates, England, English regions and Wales, 2007–2012, according to high or low uptake of GROW training

	2007–2009			2008–2010			2009–2011			2010–2012
	Total births	SBs	SB rate	Total births	SBs	SB rate	Total births	SBs	SB rate	Total births	SBs	SB rate
England and Wales	2 095 530	10 859	5.18	2 128 798	10 975	5.16	2 144 194	11 169	5.21	2 187 835	11 083	5.07
High uptake	500 970	2788	5.57	506 982	2785	5.49	508 660	2758	5.42	514 140	2614	5.08
North East	90 115	467	5.18	91 356	464	5.08	91 665	463	5.05	92 084	440	4.78
Yorks & Humber	196 850	1119	5.68	199 626	1116	5.59	199 733	1125	5.63	201 921	1092	5.41
West Midlands	214 005	1202	5.62	216 000	1205	5.58	217 262	1170	5.39	220 135	1082	4.92
Low uptake	1 594 028	8033	5.04	1 621 315	8147	5.02	1 635 090	8368	5.12	1 673 036	8406	5.02
North West	262 532	1395	5.31	265 774	1385	5.21	266 392	1418	5.32	268 577	1415	5.27
East Midlands	154 904	759	4.90	157 713	818	5.19	158 928	847	5.33	167 110	855	5.12
East of England	209 299	937	4.48	213 026	974	4.57	214 549	1015	4.73	221 795	1003	4.52
London	384 647	2230	5.80	392 214	2191	5.59	397 437	2222	5.59	402 398	2258	5.61
South East Coast	155 789	714	4.58	158 146	731	4.62	159 764	753	4.71	160 595	740	4.61
South Central	150 638	717	4.76	153 509	732	4.77	155 061	771	4.97	162 354	785	4.84
South West	173 108	776	4.48	176 265	792	4.49	178 341	816	4.58	182 881	812	4.44
Wales	103 111	505	4.90	104 668	524	5.01	104 618	526	5.03	107 326	538	5.01

Figure 3

Stillbirth rates in regions with high uptake of GROW training and protocols, 2007–2012 (3-year moving average).

Figure 4

Stillbirth rates in regions with low uptake of GROW training and protocols, 2007–2012 (3-year moving average).

Figure 5

Stillbirth rates in high and low uptake regions and England and Wales, 2007–2012 (3-year moving average).

Discussion

This is, to our knowledge, the first analysis of national and regional stillbirth trends and their association with a training and accreditation programme. It indicates that stillbirth rates have dropped in regions with high levels of training (West Midlands, North East, Yorkshire and the Humber), while they stagnated in regions with low uptake. The downward trends in these three regions resulted in a drop in the national stillbirth rate to its lowest level since the current ONS stillbirth definitions were introduced in 1992, even though together, these regions account for less than a quarter of births in England (172 429/697 598=24.7%; table 1).

Significance of fetal growth

The focus on intrauterine growth in stillbirth prevention is justified as intrauterine growth restriction, defined as birth weight below the 10th customised centile, constitutes the largest single category of the stillbirth classification by relevant condition at death (ReCoDe), comprising over 50% of normally formed stillbirths.6 In addition, stillbirths are only one of a range of adverse pregnancy outcomes known to follow intrauterine growth restriction, which also includes perinatal morbidity,24 25 mortality26 and cerebral palsy.27 Most pregnancies with fetal growth restriction are due to late onset placental pathology and are born at term.10 28 Case note peer reviews have established that the majority of deaths with fetal growth problems are potentially avoidable, through better assessment of risk factors and surveillance of growth during pregnancy.9 Antenatal recognition of growth restriction leads to appropriate investigations and improved outcome.29–31 It halves the stillbirth risk while resulting in babies being delivered, on average, only 10 days earlier at term, at 270 vs 280 days of gestation.10

Antenatal detection

An ongoing problem in maternity care has been the lack of antenatal recognition of fetal growth problems, which precludes further investigations to determine the optimal time for delivery of the fetus from an unfavourable intrauterine environment. While no national data are available, we know from controlled studies that antenatal detection improves significantly with implementation of customised charts, training and protocols.15 West Midlands audits have shown that improved antenatal recognition is directly linked with uptake of training: in one unit in the region which did not implement the recommended training and protocol, antenatal detection remained at 12.5%, while units which adopted the protocols and ensured staff were trained achieved detection rates up to 50% within 12 months of implementation.32 Once a mother carrying a suspected growth-restricted baby was referred according to protocol for an ultrasound scan on the basis of fundal height measurement plotted on customised charts, antenatal detection rate averaged 62% and could be as high as 85%.33

Fetal growth surveillance in the UK is a multidisciplinary task and requires collaboration between community and hospital midwives, general practitioner, ultrasonographer and obstetrician or maternal-fetal medicine specialist. Care usually starts with the community midwife, who within the NHS is usually the first to see the expectant mother. Her assessment of whether the woman is of low or high risk will initiate the relevant care pathway.

Surveillance in low-risk and high-risk pregnancy

For low-risk mothers, third trimester growth is assessed through serial measurement of fundal height which until recently has had little standardisation in midwifery and medical training. As fundal height varies with maternal size,34 plotting on customised charts is recommended according to RCOG guidelines19 which can predict the expected, optimal fetal growth trajectory after adjustment for each mother's parity, maternal height, maternal weight in early pregnancy and ethnic origin. Where measurements do not follow the expected curve and/or cross percentile lines, protocols should prompt referral for ultrasound scan biometry to determine the estimated fetal weight, which is plotted on the same chart adjusted for maternal and pregnancy characteristics. An estimated fetal weight which is small-for-gestational age on a customised chart, or repeated measurements which show slow growth, are indications for obstetric review and further investigations,19 20 to be managed according to individual circumstances and evidence-based guidelines.19

For mothers at an increased risk of intrauterine growth restriction because of obstetric history or other risk factors, or where fundal height measurement is difficult, for example, due to a maternal body mass index of 35 or more, serial third trimester scans are indicated.19–21 The current weak link in the referral chain is the chronic shortage of sonographers and ultrasound services in the NHS, which can manifest in several ways: referral on the basis of fundal height measurement may be unduly delayed or ignored; or the scan may be refused because of the frequently heard claim that ultrasound biometry at term has less accuracy—a claim which is in fact not supported by evidence.35 Furthermore, case note audits have shown that most of the pregnancies with an indication for serial ultrasound scans receive only one scan in the third trimester,13 resulting in detection rates no better than that obtained in pregnancies which receive no scan at all. Preliminary evidence suggests that antenatal detection in increased risk pregnancies can be improved with a policy of four three-weekly scans in the third trimester, up to and including term.36 Enhanced ultrasound scan policies can be cost-neutral when accompanied by implementation of customised charts, as their use for plotting fundal height measurement15 and estimated fetal weight18 will reduce false-positive diagnoses of ‘small-for-gestational age’ and referrals for unnecessary investigations.

As shown in table 2, crude baseline stillbirth rates vary considerably between regions; they are likely to be related to characteristics of the population including social factors, ethnic mix and differences in congenital anomaly rates. Our analysis does not seek to compare the rates in different regions, but assess year-on-year trends and relative change. Two of the three regions with high uptake in GROW training had above average stillbirth rates at the beginning of the study period. As figures 2 and 3 demonstrate, the drop in stillbirths in these regions has contributed to a reduction in regional inequalities.

Strengths and limitations

The regional analysis helps to reduce random variation due to small numbers at unit or Trust level and allows trends to become apparent. A possible weakness of our study is that only crude ONS figures were available, without subcategories of stillbirths to identify where the improvements occurred. However, previous analysis of the more detailed West Midlands database has shown that the downward trend in regional stillbirth rates, already evident in 2011, could be pinpointed to fewer deaths associated with intrauterine growth restriction, while there was no change in any of the other main stillbirth categories.37

Another potential criticism of our study is that confounders could have been responsible for the findings. However, we are not aware of any other recent or current major initiatives which could have accounted for the reduction in stillbirths over this period, either nationally or in the regions with the observed downward trends.

Our study was observational and looked at the effect of voluntary engagement in a training and protocol programme. While a randomised trial design is usually considered the gold standard, it is not likely to be practical in this field, neither in terms of the power and sample size required when assessing the effects on relatively rare outcomes, nor in the equipoise needed for withholding training and implementation of already established, evidence-based guidelines.

An examination of the nine criteria by Hill38 to establish causality demonstrates that each criterion is fulfilled (table 4), including that of temporality emphasised by Rothman.39 While Hill38 acknowledged that neither of his criteria represent indisputable evidence for or against a cause and effect hypothesis, they do help to determine “…whether there is any other answer equally, or more likely than cause and effect.” The evidence here suggests that the association between the intervention (accreditation training and implementation of evidence-based protocols) and outcome (reduction in stillbirth rates) may indeed be causal.

Table 4

Examination of association according to Sir Austin Bradford Hill's nine causality criteria38

Criterion for causality	Findings and associated characteristics of current study
Strength of association	Significant downward trend in stillbirth rates which had remained static for the past 20 years. Each of the high-uptake regions dropped to their lowest ever rates (table 2)
Temporality	Reduced stillbirth rates followed implementation of accreditation training and protocol. E.g., Yorkshire and the Humber drop in 2012 followed training initiative in 2011
Consistency	Reduction in stillbirths shown in the three regions with high uptake (figure 3), and not in the regions with low uptake (figure 4). See also significant correlation in figure 1
Plausibility	Confidential case reviews have shown that unrecognised fetal growth restriction was the most common cause of stillbirth.9 Population based study has shown that IUGR is the strongest risk factor for stillbirth, and its antenatal recognition reduces risk10
Dose response	The region with the most intensive training programme (West Midlands) had the steepest drop and downward trend in stillbirth rates (figure 3)
Experimental evidence	Antenatal recognition of intrauterine growth restriction results in earlier delivery10 and reduces stillbirth risk10 30 31
Coherence	Improved recognition allows the implementation of appropriate investigations15 29 and timely delivery10
Specificity	The regions which demonstrated reduction in stillbirth rates during the period of investigation had high uptake in training and protocols, but no other known interventions which applied selectively to them and no other regions
Analogy	Growth restriction associated with placental failure has been shown to lead to fetal death in various animal models

Regional programmes

The argument that this relationship is likely to be causal is strengthened further when examining the associations between stillbirth trends and time and effort. In the North East, GROW accreditation training was adopted between 2008 and 2011 by the majority of Trusts, and was facilitated by the preceding strong promotion of the 2002 RCOG guidelines19 by the region's lead unit in Newcastle. The 3-year moving average graph (figure 3) shows a gradual drop accentuated in the last triennium, with the 2012 stillbirth rate (3.91/1000) being the lowest ever recorded for the region (table 2).

In Yorkshire and the Humber, all units participated in 2011 in a ‘train the trainer’ programme and developed a regional ‘best practice’ competency document based on the Perinatal Institute's protocols and training tools, which were administered through midwifery supervision. The ensuing year, 2012, saw a drop in stillbirth rates to 5.00/1000 (figure 2), the lowest recorded for the region to date.

In the West Midlands, the introduction of the GROW accreditation programme in 2008 was complemented by regionally agreed protocols for scanning high-risk pregnancies, and were from 2008 to 2011 supported by augmented ultrasound resources in Birmingham, Stoke on Trent and several other areas. In addition, a data collection programme reported quarterly on antenatal detection rates of small for gestational age birth weight as a regionally agreed key performance indicator. The Region's stillbirth rates dropped year on year, with the 2011 rate falling for the first time in 50 years to below the national average.37 This fall continued in 2012 to 4.47/1000 (table 2), which is 1.26/1000 or 22% below the preceding (2000–2007) ONS regional average of 5.73/1000, and was equivalent to 92 deaths in the West Midlands. A similar rate reduction applied to the more than 800 000 annual deliveries in the UK would result in over 1000 fewer stillbirths each year.

International perspectives

While this analysis focuses on English regions and Wales, stillbirths are a global problem, with the overwhelming majority occurring in low-income and middle-income countries.40 Global trends in stillbirth rate reduction lag behind progress in reducing maternal mortality and deaths in children under 5 years.40 Prevention will need to consider fundamental local needs, including provision and access to basic maternal and child health services and intrapartum and emergency care. However while these challenges are of a different order of magnitude, fetal growth restriction is also a universal concern, and the obstacles to improvement are in principle not dissimilar to those encountered here: insufficient awareness of the importance of fetal growth, lack of protocols, staff and equipment and the use of inappropriate growth standards, often imported from high-income countries. Recent work has started to address the need for international standards which are also individually customisable, or at least adjustable to the average characteristics of the local population.41–43 It is hoped that mounting awareness in high-income settings of the avoidability of many stillbirths will also help to enhance global prevention strategies.

Implications for the health service

Each stillbirth is a tragic loss which causes untold grief and distress to the mother, father and extended family. In addition, stillbirths represent a high cost to the health service and society as a whole. Bereaved parents require intensive social and psychological support. Each mature, normally formed stillborn child represents the largest possible loss to society, in terms of lost potential; conversely, prevention of stillbirths, although not yet measured in those terms, would likely to represent the maximum possible gain in quality adjusted life years (QALYs).44

Our findings suggest that many stillbirths are not only avoidable, but have in fact been avoided, in the Trusts which adopted standardised training and evidence-based protocols for identification of fetuses at risk due to fetal growth restriction. We suggest that commissioners and providers should give high priority to ensuring that implementation of such a programme becomes an integral requirement for safe antenatal care, and is monitored by antenatal detection rates of fetal growth restriction as a key indicator of the quality of the service.