Literature DB >> 24299075

Are implicit self-esteem measures valid for assessing individual and cultural differences?

Carl F Falk1, Steven J Heine, Kosuke Takemura, Cathy X J Zhang, Chih-Wei Hsu.   

Abstract

OBJECTIVE: Our research utilized two popular theoretical conceptualizations of implicit self-esteem: 1) implicit self-esteem as a global automatic reaction to the self; and 2) implicit self-esteem as a context/domain specific construct. Under this framework, we present an extensive search for implicit self-esteem measure validity among different cultural groups (Study 1) and under several experimental manipulations (Study 2).
METHOD: In Study 1, Euro-Canadians (N = 107), Asian-Canadians (N = 187), and Japanese (N = 112) completed a battery of implicit self-esteem, explicit self-esteem, and criterion measures. Included implicit self-esteem measures were either popular or provided methodological improvements upon older methods. Criterion measures were sampled from previous research on implicit self-esteem and included self-report and independent ratings. In Study 2, Americans (N = 582) completed a shorter battery of these same types of measures under either a control condition, an explicit prime meant to activate the self-concept in a particular context, or prime meant to activate self-competence related implicit attitudes.
RESULTS: Across both studies, explicit self-esteem measures far outperformed implicit self-esteem measures in all cultural groups and under all experimental manipulations.
CONCLUSION: Implicit self-esteem measures are not valid for individual or cross-cultural comparisons. We speculate that individuals may not form implicit associations with the self as an attitudinal object.
© 2013 Wiley Periodicals, Inc.

Entities:  

Keywords:  Cross-Cultural Psychology; Implicit Attitudes; Personality; Self-Esteem

Mesh:

Year:  2014        PMID: 24299075     DOI: 10.1111/jopy.12082

Source DB:  PubMed          Journal:  J Pers        ISSN: 0022-3506


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