Feature similarity and feature bias in identification of visually presented letters.

Reaction time IRT) to correct identification (ID) was measured for pairs of different letters presented on a memory drum. There were two types of lists. In Type I, visual and name similarity varied orthogonally at two levels. In Type II, one feature was constant at one level, while the other varied at two levels of similarity. For both types of lists, RT is a function of the feature that is more easily extracted from the stimulus. Relative vivaal and name modality biases were estimated, and name bias is relatively more salient than visual bias under these experimental conditions. Specific letters differ in the amount of feature processing required for correct ID and in the relative contribution of visual and name feature effects on this processing.