An adding result in impression formation.

Ss were presented with a highly polarized piece of information, followed by a same-signed moderately polarized piece of information, and were asked whether the second piece of information led them to like the person describedmore, less, or just the same. The obtained percentage ofadding responses was 65%; that is, most of the responses indicated that Ss impression of the person described became more polarized following addition of moderately polarized information (p <.001). More adding was obtained for negatively than for positively evaluated adjectives (p <.05).