Quantification of climate tourism potential of Croatia based on measured data and regional modeling.

Tourism is one of the most important economic sectors in Croatia. The Adriatic coast is a popular travel destination for tourists, especially during the summer months. During their activities, tourists are affected by atmospheric conditions and therefore by weather and climate. Therefore, it is important to have reliable information about thermal conditions as well as their impacts on human beings. Here, the climate tourism potential of Croatia is presented and quantified on the basis of three selected stations in different climatic regions. The physiologically equivalent temperature is used for analysis as well as other climatic parameters relevant for tourism and recreation. The results already point to hot conditions for outdoor activities in summer during afternoons, especially along the coast but also for continental regions, resulting in a reduction of the climate tourism potential. In the future, this trend looks set to increase, possibly leading to a changing tourism sector in Croatia requiring adaptation and new strategies.