Literature DB >> 24003586

The effect of prosocial priming in the presence of bystanders.

Costanza Scaffidi Abbate1, Stefano Ruggieri, Stefano Boca.   

Abstract

This study investigated the influence of priming and bystander apathy on helping behavior. After priming prosociality through a scrambled sentences test, participants encountered a woman who dropped the books she was carrying. Helping behavior in bystander and no-bystander conditions was tested. The results showed that people in a prosocial-prime condition were more likely to help than people in a neutral-prime condition, and that the effect of priming persists even in the presence of bystanders.

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Year:  2013        PMID: 24003586     DOI: 10.1080/00224545.2013.791658

Source DB:  PubMed          Journal:  J Soc Psychol        ISSN: 0022-4545


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