The role of cosmetologists as health promoters in the prevention of infant mortality.

Safe sleep practices reduce an infant's risk for sudden infant death syndrome and sleep-related death. While rates of infants placed on their back to sleep are high, other safe sleep practices are less widely implemented. Our objective was to evaluate the feasibility of using cosmetologists as health promoters for infant safe sleep to reduce infant mortality. In this descriptive study, a 27-item survey was mailed to the 405 licensed cosmetologists residing in the five zip codes with the highest infant mortality rates in the county. Of 149 completed surveys (36.8 %), 103 cosmetologists (69.1 %) were currently working. Most were comfortable (68.9 %) promoting health topics with their clients. Popular health-related topics currently discussed included: diet/weight control, healthy eating, and physical activity. Few (≤13 %) were interested in discussing infant mortality prevention or safe sleep promotion. Most respondents were either unsure (56 %) or did not feel infant mortality was a problem in their community (41 %); however, more than half (53 %) knew someone who had experienced an infant death. Cosmetologists were not highly interested in providing safe sleep education; however they engaged in diet and exercise talk already. Cosmetologists may be more appropriate for obesity-prevention programs to reduce infant mortality than safe sleep promotion.