Literature DB >> 23853251

'Action. Adventure. Special offers.': How Marlboro engages consumers on its website.

Vinu Ilakkuvan1, Jennifer Cantrell2, Donna Vallone2.   

Abstract

Keywords:  Advertising and Promotion; Social marketing; Tobacco industry

Mesh：

Year:  2013        PMID： 23853251     DOI： 10.1136/tobaccocontrol-2013-051115

Source DB:  PubMed          Journal:  Tob Control        ISSN： 0964-4563            Impact factor:   7.552


× No keyword cloud information.
  5 in total

1.  Monitoring Tobacco Brand Websites to Understand Marketing Strategies Aimed at Tobacco Product Users and Potential Users.

Authors:  Patricia Escobedo; Tess Boley Cruz; Kai-Ya Tsai; Jon-Patrick Allem; Daniel W Soto; Matthew G Kirkpatrick; Monica Pattarroyo; Jennifer B Unger
Journal:  Nicotine Tob Res       Date:  2018-09-25       Impact factor: 4.244

2.  The Reach and Impact of Direct Marketing via Brand Websites of Moist Snuff.

Authors:  David S Timberlake; Tim A Bruckner; Vyvian Ngo; Dmitriy Nikitin
Journal:  Tob Regul Sci       Date:  2016-04

3.  Cigarette Packs With URLs Leading to Tobacco Company Websites: Content Analysis.

Authors:  Caitlin Victoria Weiger; Katherine Smith; Amy Y Hong; Joanna E Cohen
Journal:  J Med Internet Res       Date:  2020-06-09       Impact factor: 5.428

4.  How Internet Contracts Impact Research: Content Analysis of Terms of Service on Consumer Product Websites.

Authors:  Caitlin Weiger; Katherine C Smith; Joanna E Cohen; Mark Dredze; Meghan Bridgid Moran
Journal:  JMIR Public Health Surveill       Date:  2020-12-02

5.  Broadcast reach and self-reported exposure to court-ordered corrective statements on cigarette harms.

Authors:  David S Timberlake; Cornelia Pechmann
Journal:  Prev Med Rep       Date:  2020-05-19
  5 in total

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