Zhiwei Wang1, Zongyou Li. 1. School of Administration, Beijing University of Chinese Medicine, Beijing 100029, China.
Abstract
OBJECTIVE: To explore a possible strategy of market expansion for Traditional Chinese Medicine (TCM) medical services METHODS: Based on literature study and the data collected through a survey with a specifically-designed questionnaire, a strategy was suggested for TCM medical services entities. RESULTS: The outcome of the survey showed that 87.50% of respondents held that TCM belonged to complementary and alternative medicine or traditional medicine. CONCLUSION: [corrected] TCM medical services entities should be considered as market stopgap in healthcare market and a strategy of market expansion for TCM medical services should be built for them accordingly.
OBJECTIVE: To explore a possible strategy of market expansion for Traditional Chinese Medicine (TCM) medical services METHODS: Based on literature study and the data collected through a survey with a specifically-designed questionnaire, a strategy was suggested for TCM medical services entities. RESULTS: The outcome of the survey showed that 87.50% of respondents held that TCM belonged to complementary and alternative medicine or traditional medicine. CONCLUSION: [corrected] TCM medical services entities should be considered as market stopgap in healthcare market and a strategy of market expansion for TCM medical services should be built for them accordingly.