Readership survey 2013: what you think about our journal.

A readership survey was sent via email link to all current members of the Aerospace Medical Association for whom email addresses were available. This is necessary to pulse readership, to answer certain questions about the direction of the journal, and to provide advertisers with demographic information to help them make an informed decision about advertising in the journal. The overall response rate was excellent: approximately 25% of the reachable active membership responded. There were 2,037 possible respondents and only 37 bounces, with 535 responses, of which 491 were complete. The survey was conducted using Survey Monkey and a total of 36 questions were asked. The overall impression of the journal ranged from good to excellent with a few exceptions, as did the ratings for the writing and mix of articles. One item that has been asked and answered in every readership survey I have been a part of over the years is that you would like us to publish more clinical articles. This is an area where the journal will strive to improve, with the help of readers and authors.