Creativity, ambiguous figures, and academic preference.

Research suggests that ambiguous figure reversal is associated with creativity, but current evidence relies on subjective self-report that is difficult to quantify (Wiseman, Watt, Gilhooly, Georgiou, 2011 British Journal of Psychology 102 615-622). Using quantifiable measures of both phenomena we confirm this claim. We also find that participants studying science experience much more frequent reversal--a novel and intriguing finding.