Effect of conflicting cues on information processing: the 'Stroop effect' vs. the 'Simon effect'.

This study examined the relationship between two sources of interference in human information processing: the Stroop effect and the Simon effect. Forty subjects pressed a left- or right-hand key in response to a Stroop color word located on the left or right side of a screen. For one group, ink color was the relevant cue and, for another group, word meaning was the relevant cue. Independent variables were: congruence, i.e., agreement or lack thereof between the ink color and meaning of the Stroop word; spatial correspondence, i.e., agreement or lack thereof between the location of the Stroop word and the location of the key used to make the response; and stimulus duration, i.e., 400 or 100 ms. Each of these variables had a significant effect on RT, and there were no significant interactions. According to Sternberg's additive-factor logic, these findings suggest that the Stroop effect (congruence) and the Simon effect (spatial correspondence) involve separate stages of processing. If one assumes that manipulation of stimulus duration effects the encoding stage, then results also suggest that neither the Stroop effect nor the Simon effect involves the stimulus encoding stage.