Is the time and effort worth it? One library's evaluation of using social networking tools for outreach.

Librarians are using social networking sites as one means of sharing information and connecting with users from diverse groups. Usage statistics and other metrics compiled in 2011 for the library's Facebook page, representative library blogs, and the library YouTube channel were analyzed in an effort to understand how patrons use the library's social networking sites. Librarians also hoped to get a sense of these tools' effectiveness in reaching users at the point of need and engaging them in different ways.