Male acceptance of affirmative action programs for women: the results of altruistic or egoistical motives?

It has been argued in the past that self-interest plays an important role in the reaction of men to affirmative action programs that are designed to promote women in non-traditional jobs. In the main, this hypothesis has received limited support apparently because the conception of self-interest was understood in terms of one's private well-being. It is clear, however, that self-interest also refers to group status or position in society. In this study self-interest was measured through the concept of collective relative deprivation. The effects of relative deprivation on behalf of others, and the procedure employed to implement affirmative action programs on men's attitudes toward these programs were also assessed. One hundred and forty-five male managers or professionals participated in the study. According to predictions, results show that collective relative deprivation and preferential treatment for women have negative effects on affirmative action attitudes. Findings are thus supportive of the broader conception of self-interest and relative deprivation arguments. Finally, the positive link between relative deprivation on behalf of others and affirmative action indicates that men who disapprove of sex inequalities support these programs.