PURPOSE: This study is an initial step in determining the effectiveness of bundling preconception messages on short-term recall in a health communication intervention. DESIGN: A six-cell quasi-experiment with control was employed. SETTING: Mall intercept interviews were conducted in three southern cities. INTERVENTION: Six professionally developed brochures with preconception health messages. SUBJECTS:687 women who were between 18 and 36 years old and who reported that they planned to be pregnant within the next 5 years. MEASURES: Aided and unaided message recall. ANALYSIS: Analysis of variance, pair-wise t-tests. RESULTS: The results suggest ways to combine health messages in an attempt to maximize the resources that individual programs have for communication. CONCLUSION: Combining messages, up to four, should be considered.
RCT Entities:
PURPOSE: This study is an initial step in determining the effectiveness of bundling preconception messages on short-term recall in a health communication intervention. DESIGN: A six-cell quasi-experiment with control was employed. SETTING: Mall intercept interviews were conducted in three southern cities. INTERVENTION: Six professionally developed brochures with preconception health messages. SUBJECTS: 687 women who were between 18 and 36 years old and who reported that they planned to be pregnant within the next 5 years. MEASURES: Aided and unaided message recall. ANALYSIS: Analysis of variance, pair-wise t-tests. RESULTS: The results suggest ways to combine health messages in an attempt to maximize the resources that individual programs have for communication. CONCLUSION: Combining messages, up to four, should be considered.
Authors: Molly Lynch; Linda Squiers; Megan A Lewis; Rebecca Moultrie; Julia Kish-Doto; Vanessa Boudewyns; Carla Bann; Denise M Levis; Elizabeth W Mitchell Journal: Soc Mar Q Date: 2014-05-13