UNLABELLED: Mass communication is essential to social harmony and for the dissemination of ideas and ways of life. OBJECTIVE: understanding the impact of social networking to complete health communication microblogging and dissemination of tobacco control and describe its scope and limitations. METHODS: they opened accounts on Facebook and Twitter Wall recording activity, messages and papers presented at the January 2010 period through September 2011 in the profiles of both accounts. RESULTS: 1,694 there were friends, 707 men and 987 women plus 814 institutions and 77 followers Facebook Twitter followers, having both a greater response between 20-40 years of age in different social levels, with similar characteristics and results of operation as models of counter-advertising to quit smoke and effective with good impact on the measures related to treatment and harm to health caused by smoking, it was shown that the non-professional population has a high interest in these themes. CONCLUSIONS: we suggest that the cost-effectiveness of these programs should be evaluated, and improved future programs should be considered also for selected universal smoking cessation programs indicated by activist via the internet.
UNLABELLED: Mass communication is essential to social harmony and for the dissemination of ideas and ways of life. OBJECTIVE: understanding the impact of social networking to complete health communication microblogging and dissemination of tobacco control and describe its scope and limitations. METHODS: they opened accounts on Facebook and Twitter Wall recording activity, messages and papers presented at the January 2010 period through September 2011 in the profiles of both accounts. RESULTS: 1,694 there were friends, 707 men and 987 women plus 814 institutions and 77 followers Facebook Twitter followers, having both a greater response between 20-40 years of age in different social levels, with similar characteristics and results of operation as models of counter-advertising to quit smoke and effective with good impact on the measures related to treatment and harm to health caused by smoking, it was shown that the non-professional population has a high interest in these themes. CONCLUSIONS: we suggest that the cost-effectiveness of these programs should be evaluated, and improved future programs should be considered also for selected universal smoking cessation programs indicated by activist via the internet.