Public opinion about the source separation of municipal solid waste in Shanghai, China.

For decades the generation of municipal solid waste (MSW) in Shanghai has been increasing. Despite the long-time efforts aimed at MSW management (MSWM), the disposal of MSW achieves poor performance. Thus, a MSW minimisation plan for Shanghai was proposed in December 2010. In this study, direct face-to-face interviews and a structured questionnaire survey were used in four different Shanghai community types. We conducted an econometric analysis of the social factors that influence the willingness to pay for MSW separation and discussed the household waste characteristics, the daily waste generation and the current treatment of kitchen wastes. The results suggested that the respondents are environmentally aware of separation, but only practise minimal separation. Negative neighbour effects, confused classification of MSW, and mixed transportation and disposal are the dominant limitations of MSW source-separated collection. Most respondents are willing to pay for MSWM. Public support is influenced by household population, income and cost. The attitudes and behaviours of citizens are important for reducing the amount of MSW disposal by 50% per capita by 2020 (relative to 2010). Concerted efforts should be taken to enlarge pilot areas. In addition, the source separation of kitchen wastes should be promoted.