Increasing communication in the intensive care unit: is blogging the answer?

Effective communication is a key factor to success in intensive care nursing. At Allegheny General Hospital in Pittsburgh, Pennsylvania, a cardiac intensive care unit (ICU) incorporated blogging as one of its primary means of communication. In the health care clinical environment, blogging can help to promote 2-way communication among nursing staff and leadership. Blogging can serve as a valuable method of relaying important updates, changes in practice, and educational resources. Incorporating a blog into the ICU environment involves a cultural shift and some potential barriers. Lack of a technological understanding of social media, outdated software systems, and limited hospital policies may pose issues when incorporating a blog into the health care setting. The benefits though are impressive. Blogging is a form of rapid, real-time communication for which any person may post or comment on an important thought or message. Blogging can help to increase compliance with quality measures, update staff on need to know information such as changes in policies and procedures, and provide up-to-date educational resources at any time, from anywhere.