The clash of medical civilizations: experiencing "primary care" in a neoliberal culture.

An anthropologist describes how he found himself at the vortex of a "clash of medical civilizations:" neoliberalism and the international primary health care movement. His involvement in a $6 million social change initiative in medical education became a basis to unlock the hidden tensions, contradictions and movements within the "primary care" phenomenon. The essay is structured on five ethnographic stories, situated on a continuum from "natural" species-level primary care to "unnatural" neoliberal primary care. Food is an element of all tales. Taking the long view of history/prehistory permits us to better recognize ideological distortions in order to more capably transform medicine.