The face-selective N170 component is modulated by facial color.

Faces play an important role in social interaction by conveying information and emotion. Of the various components of the face, color particularly provides important clues with regard to perception of age, sex, health status, and attractiveness. In event-related potential (ERP) studies, the N170 component has been identified as face-selective. To determine the effect of color on face processing, we investigated the modulation of N170 by facial color. We recorded ERPs while subjects viewed facial color stimuli at 8 hue angles, which were generated by rotating the original facial color distribution around the white point by 45° for each human face. Responses to facial color were localized to the left, but not to the right hemisphere. N170 amplitudes gradually increased in proportion to the increase in hue angle from the natural-colored face. This suggests that N170 amplitude in the left hemisphere reflects processing of facial color information.