OBJECTIVE: Evaluate the impact of the first pictorial health warning labels (HWLs) on cigarette packs in Mexico. MATERIALS AND METHODS: Cross-sectional survey of a representative sample of 1 765 adult smokers from Guadalajara, Mexico, 2010. Logistic regression models were estimated to determine the association between recall of having purchased a pack with a pictorial HWL and psychosocial variables indicating their impact. RESULTS: 58% reported having purchased a pack with one of the pictorial HWLs, and these were considered the exposed population. Exposed smokers reported a greater frequency of thinking about smoking-related risks (34 vs. 25% p=0.003), and thinking about quitting smoking (23 vs. 14% p=0.001). Exposure to pictorial HWLs was also associated with a greater acceptability of HWLs as a means of communicating with smokers (93 vs. 87% p<0.001), as was the perception that the government communicates well about tobacco-related health risks (68 vs. 55% p<0.001). CONCLUSION: Pictorial HWLs have made smokers think more about these risks and about quitting smoking. This policy should continue to be exploited as a cost-effective educational intervention.
OBJECTIVE: Evaluate the impact of the first pictorial health warning labels (HWLs) on cigarette packs in Mexico. MATERIALS AND METHODS: Cross-sectional survey of a representative sample of 1 765 adult smokers from Guadalajara, Mexico, 2010. Logistic regression models were estimated to determine the association between recall of having purchased a pack with a pictorial HWL and psychosocial variables indicating their impact. RESULTS: 58% reported having purchased a pack with one of the pictorial HWLs, and these were considered the exposed population. Exposed smokers reported a greater frequency of thinking about smoking-related risks (34 vs. 25% p=0.003), and thinking about quitting smoking (23 vs. 14% p=0.001). Exposure to pictorial HWLs was also associated with a greater acceptability of HWLs as a means of communicating with smokers (93 vs. 87% p<0.001), as was the perception that the government communicates well about tobacco-related health risks (68 vs. 55% p<0.001). CONCLUSION: Pictorial HWLs have made smokers think more about these risks and about quitting smoking. This policy should continue to be exploited as a cost-effective educational intervention.
Authors: Kamala Swayampakala; James F Thrasher; David Hammond; Hua-Hie Yong; Maansi Bansal-Travers; Dean Krugman; Abraham Brown; Ron Borland; James Hardin Journal: Health Educ Res Date: 2014-05-21
Authors: Shannon Gravely; Geoffrey T Fong; Pete Driezen; Mary McNally; James F Thrasher; Mary E Thompson; Marcelo Boado; Eduardo Bianco; Ron Borland; David Hammond Journal: Tob Control Date: 2014-12-15 Impact factor: 7.552
Authors: James F Thrasher; Farahnaz Islam; Edna Arillo-Santillán; Rosibel Rodriguez-Bolaños; Belen Saenz de Miera Juarez; James W Hardin; Inti Barrientos-Gutierrez Journal: Addiction Date: 2021-11-15 Impact factor: 6.526