The origin of the audiovisual bounce inducing effect: a TMS study.

The audiovisual bounce inducing effect (ABE) is a bouncing percept induced by the presence of a sound at the moment of two moving objects intercepting in a motion display otherwise perceived as streaming. The origin of the ABE is still debated: the effect could arise from the subtraction of attentional resources caused by the sound (needed to favor the perception of streaming), and/or from the cross-modal integration (binding) of visual and auditory information: indeed bouncing-like sounds are best in inducing the ABE. The neural mechanism responsible for the ABE is still unknown. Here, by using offline TMS, we investigated the role of the posterior parietal cortex (PPC), thought to be involved in both attentional and binding processes, in the generation of the ABE. Results show that disrupting the functional integrity of the right (but not the left) PPC has the effect of weakening the binding of cross-modal information, which reduces the magnitude of the ABE. Indeed, if the effect of parietal stimulation was merely to disrupt attention, we would expect an increase (not a decrease) of bouncing percepts. The present study not only shows the involvement of the right PPC in the ABE, but also support the notion that cross-modal binding (and not attention) is at the origin of the ABE.