Implicit measures of the stereotype content associated with disability.

The present research aimed to show that the mixed stereotype content of persons with disability observed at an explicit level does not manifest itself using implicit measures. Two experimental studies were conducted to analyse the stereotype content of persons with a disability at the implicit level. The procedure used in this study was the concept priming paradigm. Furthermore, Study 2 also included an explicit measure. Results show important discrepancies between implicit and explicit measures. At an explicit level, previous work supporting the mixed stereotype content of persons with disability was replicated: participants judged these persons as warmer but less competent than persons without a disability. At an implicit level, a quite different pattern of results emerged: persons with a disability were associated not only with less competence than persons without disability, but also with less warmth. These findings suggest that the mixed pattern between warmth and competence generally observed at an explicit level may be based on societal pressures against prejudice and discrimination. ©2012 The British Psychological Society.