Evidence-based tobacco cessation strategies with pregnant Latina women.

Pregnant Latina women living in the United States are a heterogeneous group represented by various countries, cultures, immigration status, and other socioeconomic factors. Although some of the literature refers to a Latina health paradox that may serve as a protective factor against smoking for recent immigrants, acculturation may increase the vulnerability of pregnant Latina women to begin smoking. Social-support treatments should be individualized based on what types of emotional, informational, or instrumental resources the woman desires. Evidence-based strategies delivered in English or Spanish by bilingual lay health educators and tailored to embrace Latina values are cost-effective and successful.