OBJECTIVES: The aim of this content analysis study is to characterize the TV advertisements aired to an at-risk child population along the Texas-Mexico border. METHODS: We characterized the early Saturday morning TV advertisements aired by three broadcast network categories (U.S. English language, U.S. Spanish language, and Mexican Spanish language) in Spring 2010. The number, type (food related vs. non-food related), target audience, and persuasion tactics used were recorded. Advertised foods, based on nutrition content, were categorized as meeting or not meeting current dietary guidelines. RESULTS: Most commercials were non-food related (82.7%, 397 of 480). The majority of the prepared foods (e.g., cereals, snacks, and drinks) advertised did not meet the current U.S. Dietary Guidelines. Additionally, nutrition content information was not available for many of the foods advertised on the Mexican Spanish language broadcast network category. CONCLUSIONS: For U.S. children at risk for obesity along the Texas-Mexico border exposure to TV food advertisements may result in the continuation of sedentary behavior as well as an increased consumption of foods of poor nutritional quality. An international regulatory effort to monitor and enforce the reduction of child-oriented food advertising is needed.
OBJECTIVES: The aim of this content analysis study is to characterize the TV advertisements aired to an at-risk child population along the Texas-Mexico border. METHODS: We characterized the early Saturday morning TV advertisements aired by three broadcast network categories (U.S. English language, U.S. Spanish language, and Mexican Spanish language) in Spring 2010. The number, type (food related vs. non-food related), target audience, and persuasion tactics used were recorded. Advertised foods, based on nutrition content, were categorized as meeting or not meeting current dietary guidelines. RESULTS: Most commercials were non-food related (82.7%, 397 of 480). The majority of the prepared foods (e.g., cereals, snacks, and drinks) advertised did not meet the current U.S. Dietary Guidelines. Additionally, nutrition content information was not available for many of the foods advertised on the Mexican Spanish language broadcast network category. CONCLUSIONS: For U.S. children at risk for obesity along the Texas-Mexico border exposure to TV food advertisements may result in the continuation of sedentary behavior as well as an increased consumption of foods of poor nutritional quality. An international regulatory effort to monitor and enforce the reduction of child-oriented food advertising is needed.
Authors: Jason C G Halford; Emma J Boyland; Gillian D Cooper; Terence M Dovey; Cerise J Smith; Nicola Williams; Clare L Lawton; John E Blundell Journal: Int J Pediatr Obes Date: 2008
Authors: Boyd Swinburn; Gary Sacks; Tim Lobstein; Neville Rigby; Louise A Baur; Kelly D Brownell; Tim Gill; Jaap Seidell; Shiriki Kumanyika Journal: Public Health Nutr Date: 2008-05-29 Impact factor: 4.022
Authors: J Lennert Veerman; Eduard F Van Beeck; Jan J Barendregt; Johan P Mackenbach Journal: Eur J Public Health Date: 2009-03-26 Impact factor: 3.367