Nigeria's costly complacency and the global tobacco epidemic.

Although smoking prevalence rates remain far lower in Nigeria than in Europe, they are rising, particularly as multinational tobacco companies target youth and work to regain the revenues they are losing in Europe and north America. This article recounts 25 years of Nigeria's tobacco control policy and presents every bit of evidence available about smoking prevalence rates and trends that show troubling increases, especially among youth. It concludes with recommendations for urgent and comprehensive action in Nigeria and by the World Health Organization (WHO) organized largely on a framework provided by the WHO.