Changes in the control of alcohol misuse.

This paper examines use of the concept of control by policy makers, researchers, health promoters, crime preventers and therapists. It also looks at recently advocated local, 'non-control' measures which are part of the public health arsenal of prevention measures. It is argued that the broadening concerns of the public health perspective may be viewed as a part of the growth of new, more pervasive forms of social regulation and control which should be a concern for those working to reduce alcohol misuse.