Promoting a culture of innovation: BJSP and the emergence of new paradigms in social psychology.

In this paper, I start by describing the role played by British Journal of Social Psychology (BJSP) in nurturing two important new paradigms in social psychology - the social identity approach and discourse psychology. I then consider the forces in contemporary academia, in general, and psychology, in particular, that militate against innovation. I conclude by suggesting some ways in which individual social psychologists and our journals, particularly BJSP, can contribute to the development of an innovative and intellectually dynamic discipline. ©2011 The British Psychological Society.