Cynthia M Pine1, Lindsey Dugdill. 1. Centre for Social Justice Research, College of Health and Social Care, University of Salford, Greater Manchester, England, UK.
Abstract
UNLABELLED: Partnerships for health promotion are between two or more partners to work co-operatively towards a set of shared health outcomes; few public-private partnerships in oral health promotion have been established. AIM: To undertake a detailed analysis of a unique global public-private partnership to promote oral health between a global company, Unilever and the Féderation Dentaire International (FDI), a membership organisation representing more than one million dentists worldwide. METHODS: Qualitative and quantitative, including: collating and analysing a wide range of partnership documents (n =164); reviewing film and pictorial records; undertaking structured interviews (n=34) with people who had a critical role in establishing and delivering the aims of the partnership, and external experts; and site visits to selected global projects active at the time of the evaluation. RESULTS: Over 1 million people have been reached directly through their engagement with 39 projects in 36 countries; an oral health message about the benefits of twice daily tooth brushing has appeared with the authority of the FDI logo on billions of packs of Unilever Oral Care's toothpastes worldwide; many individual members of National Dental Associations have participated in health promotion activities within their communities for the first time; some organisational challenges during the development and delivery of the partnership were recognised by both partners. CONCLUSIONS: The first phase of this unique global partnership has been successful in making major progress towards achieving its goals; lessons learned have ensured that the next phase of the partnership has significant potential to contribute to improving oral health globally.
UNLABELLED: Partnerships for health promotion are between two or more partners to work co-operatively towards a set of shared health outcomes; few public-private partnerships in oral health promotion have been established. AIM: To undertake a detailed analysis of a unique global public-private partnership to promote oral health between a global company, Unilever and the Féderation Dentaire International (FDI), a membership organisation representing more than one million dentists worldwide. METHODS: Qualitative and quantitative, including: collating and analysing a wide range of partnership documents (n =164); reviewing film and pictorial records; undertaking structured interviews (n=34) with people who had a critical role in establishing and delivering the aims of the partnership, and external experts; and site visits to selected global projects active at the time of the evaluation. RESULTS: Over 1 million people have been reached directly through their engagement with 39 projects in 36 countries; an oral health message about the benefits of twice daily tooth brushing has appeared with the authority of the FDI logo on billions of packs of Unilever Oral Care's toothpastes worldwide; many individual members of National Dental Associations have participated in health promotion activities within their communities for the first time; some organisational challenges during the development and delivery of the partnership were recognised by both partners. CONCLUSIONS: The first phase of this unique global partnership has been successful in making major progress towards achieving its goals; lessons learned have ensured that the next phase of the partnership has significant potential to contribute to improving oral health globally.
Authors: Pauline M Adair; Cynthia M Pine; Girvan Burnside; Alison D Nicoll; Angela Gillett; Shahid Anwar; Zdenek Broukal; Ivor G Chestnutt; Dominique Declerck; Feng Xi Ping; Roberto Ferro; Ruth Freeman; Donna Grant-Mills; Tshepo Gugushe; Jaranya Hunsrisakhun; Maria Irigoyen-Camacho; Edward C M Lo; Mohamed Hanif Moola; Sudeshni Naidoo; Ursuline Nyandindi; Vibeke Juul Poulsen; Francisco Ramos-Gomez; Noëline Razanamihaja; Swarngit Shahid; Marit Slåttelid Skeie; O Patricia Skur; Christian Splieth; Teo Choo Soo; Helen Whelton; David W Young Journal: Community Dent Health Date: 2004-03 Impact factor: 1.349