Strategies for effective recruitment of individuals at risk for developing psychosis.

AIM: Early identification of individuals in the prodrome and first episode of psychosis can lead to pre-emptive intervention and perhaps prevention of the significant functional decline that often accompanies a first psychotic episode. The development of an extensive community outreach and education campaign is essential for programmes that aim to identify and treat individuals in the early stages of psychotic illness.
METHODS: Over the last decade, the Cognitive Assessment and Risk Evaluation (CARE) programme at the University of California San Diego has implemented a recruitment strategy to increase public awareness about early psychosis and establish community collaboration in San Diego county. Educational materials were distributed to community partners, local media and via the Internet. The number and pattern of referrals were then analysed to inform ongoing recruitment efforts.
RESULTS: Overall, 799 referrals were telephone screened. Of the 313 who completed diagnostic interviews, 223 were enrolled including 122 in an 'At Risk' state and 101 in an early psychotic episode. The majority who met inclusion criteria were referred by outpatient mental health practitioners (46.6%), whereas 16.1% came from inpatient facilities and 16.1% were from Internet sites. Other important referral sources were the public schools, community colleges and the National Alliance on Mental Illness.
CONCLUSIONS: The successful recruitment efforts of the CARE programme reflect not only the extensive educational outreach but also the emphasis on enhancing professional relationships with community partners. The Internet became an important source of information and referrals and will likely be an essential component of any public education campaign.