Literature DB >> 21685490

Mass media campaigns within reach: effective efforts with limited resources in Russia's capital city.

Rebecca Perl1, Ludmila Stebenkova, Irina Morozova, Nandita Murukutla, Veronika Kochetova, Alexey Kotov, Tatiana Voylokova, Julia Baskakova.   

Abstract

Mass media campaigns, while often expensive, are proven, cost-effective interventions and should not be considered out-of-reach, especially where governments have some sway over media markets, where large media discounts are possible or where other novel strategies can be employed.

Mesh：

Year:  2011        PMID： 21685490     DOI： 10.1136/tc.2010.041269

Source DB:  PubMed          Journal:  Tob Control        ISSN： 0964-4563            Impact factor:   7.552


  4 in total

1.  Impact of the 'Giving Cigarettes is Giving Harm' campaign on knowledge and attitudes of Chinese smokers.

Authors:  Li-Ling Huang; James F Thrasher; Yuan Jiang; Qiang Li; Geoffrey T Fong; Yvette Chang; Katrina M Walsemann; Daniela B Friedman
Journal:  Tob Control       Date:  2014-05-09       Impact factor: 7.552

2.  Interpersonal communication about pictorial health warnings on cigarette packages: Policy-related influences and relationships with smoking cessation attempts.

Authors:  James F Thrasher; Erika N Abad-Vivero; Liling Huang; Richard J O'Connor; David Hammond; Maansi Bansal-Travers; Hua-Hie Yong; Ron Borland; Barry Markovsky; James Hardin
Journal:  Soc Sci Med       Date:  2015-05-31       Impact factor: 4.634

3.  Developing antitobacco mass media campaign messages in a low-resource setting: experience from the Kingdom of Tonga.

Authors:  C Sugden; P Phongsavan; S Gloede; S Filiai; V O Tongamana
Journal:  Tob Control       Date:  2016-03-11       Impact factor: 7.552

4.  Tobacco control in the Russian Federation--a policy analysis.

Authors:  Karsten Lunze; Luigi Migliorini
Journal:  BMC Public Health       Date:  2013-01-23       Impact factor: 3.295
  4 in total

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