Imagination and technoscientific innovations: governance of transgenic cows in New Zealand.

This paper examines a controversial research programme aimed at the production of transgenic cows in New Zealand. It emphasizes the contested representation of the research, in its promotion, in its governance, and in the opposition sparked amongst environmentallanti-genetic modification groups and within the Māori community. The paper contends that the case of New Zealand's genetically modified cows certainly reveals some unique features of the prevailing economic, geographical and cultural context, but nonetheless has salience for the broader understanding of the promotion, public reception and governance of genetic modification.