Fluent, fast, and frugal? A formal model evaluation of the interplay between memory, fluency, and comparative judgments.

A new process model of the interplay between memory and judgment processes was recently suggested, assuming that retrieval fluency-that is, the speed with which objects are recognized-will determine inferences concerning such objects in a single-cue fashion. This aspect of the fluency heuristic, an extension of the recognition heuristic, has remained largely untested due to methodological difficulties. To overcome the latter, we propose a measurement model from the class of multinomial processing tree models that can estimate true single-cue reliance on recognition and retrieval fluency. We applied this model to aggregate and individual data from a probabilistic inference experiment and considered both goodness of fit and model complexity to evaluate different hypotheses. The results were relatively clear-cut, revealing that the fluency heuristic is an unlikely candidate for describing comparative judgments concerning recognized objects. These findings are discussed in light of a broader theoretical view on the interplay of memory and judgment processes.