'The best breastfeeding website in the world'.

The dramatically new UNICEF UK Baby Friendly Initiative website will launch on 9 January 2011, having been successfully piloted at the recent Baby Friendly Conference in Harrogate. One new feature will be Care Pathways, so that whether you are a parent, a health worker, or an infant feeding lead, you will be able to see and understand what good care should look like at each stage of the mother's journey. Other features of the new site will be discussion forums for health professionals to share their experiences, and video and audio-clips of mothers and health professionals sharing their stories, as well as much-improved navigation and research library.