Mate choice turns cognitive.

Evolutionary psychology has revolutionized research on human mate choice and sexual attraction in recent years, combining a rigorous Darwinian framework based on sexual selection theory with a loosely cognitivist orientation to task analysis and mechanism modelling. This hard Darwinian, soft computational approach has been most successful at revealing the adaptive logic behind physical beauty, demonstrating that many sexual cues computed from face and body shape are not arbitrary, but function as reliable indicators of phenotypic and genetic quality. The same approach could be extended from physical to psychological cues if evolutionary psychology built stronger ties with personality psychology, psychometrics and behavioral genetics. A major challenge for mate choice research is to develop more explicit computational models at three levels, specifying: (1) the perceptual adaptations that register sexual cues given sensory input, (2) the judgment adaptations that integrate multiple cues into assessments of overall attractiveness, and (3) the search strategies that people follow in trying to form mutually attracted pairs. We describe both recent efforts and possible extensions in these directions. The resulting confluence between evolutionary principles, cognitive models and game-theoretic insights can put mate choice research at the vanguard of an emerging `evolutionary cognitive science' more concerned with domain-specific mental adaptations than with domain-general intelligence.