Jello shot consumption among older adolescents: a pilot study of a newly identified public health problem.

We investigated the extent of jello shot consumption among underage youths. We conducted a pilot study among a nonrandom national sample of 108 drinkers, aged 16-20 years, recruited from the Knowledge Networks Internet panel in 2010 by using consecutive sampling. The prevalence of past 30-day jello shot consumption among the 108 drinkers, aged 16-20 years, in our sample was 21.4%, and among those who consumed jello shots, the percentage of alcohol consumption attributable to jello shots averaged 14.5%. We concluded that jello shot use is prevalent among youths, representing a substantial proportion of their alcohol intake. Surveillance of youth alcohol use should include jello shot consumption.