The direct effect of thin ideal focused adult television on young girls' ideal body figure.

The present study tested the direct effect of watching thin-ideal focused television aimed at (young) adults on body dissatisfaction in preadolescent girls (9-12 years old). A within-subject design was used in which the girls (N=60) were tested three times. They watched three movie clips in random order that were either focused explicitly (thin-ideal program) or indirectly (soap opera) on the thin ideal or were neutral in content. Afterwards, they filled out questionnaires concerning their body dissatisfaction. Only older preadolescent girls (11-12 years old) showed greater body dissatisfaction after watching the thin-ideal focused television clip than after watching the neutral television clip. After watching thin-ideal focused television, they desired a thinner body figure than after watching neutral television. The findings imply that watching (adult) thin-ideal television directly affects the ideal body figure in older preadolescent girls.