Literature DB >> 21135652

University communication strategies during a pandemic-were the messages received?

Holly Seale1, Mary-Louise McLaws, Debbie Van, Jacinta Crimmins, C Raina Macintyre.   

Abstract

OBJECTIVES: In April 2009, the World Health Organization announced the emergence of a novel influenza A H1N1 virus. Through the use of an on-line survey, we aimed to measure the awareness and receptiveness of staff and students toward university information broadcasts about the H1N1 situation. DESIGN/
SETTING: The survey was available online from June 29 to September 30, 2009. The sample included faculty, general staff, and students at a university in Sydney, Australia.
RESULTS: A total of 2 883 surveys were completed. The majority (88.4%, 2549/2883) reported seeing an information broadcast. Significantly more general staff reported receiving an e-mail than faculty or students. Of the students who reported receiving it, only 53.6% (1006/1876) found it useful. All 3 participant categories nominated e-mails as the most appropriate way the university could use for communicating health issues.
CONCLUSIONS: Communicating effectively to staff and students about the spread of flu on campus presents a challenge, as university officials seek to navigate a middle ground between inciting unnecessary fear and promoting complacency. Electronic communication may be the most efficient way of reaching as many staff and students as possible.

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Year:  2011        PMID: 21135652     DOI: 10.1097/PHH.0b013e3181d3cb8e

Source DB:  PubMed          Journal:  J Public Health Manag Pract        ISSN: 1078-4659


  2 in total

1.  2009-2010 seasonal influenza vaccination coverage among college students from 8 universities in North Carolina.

Authors:  Katherine A Poehling; Jill Blocker; Edward H Ip; Timothy R Peters; Mark Wolfson
Journal:  J Am Coll Health       Date:  2012

2.  Mixed-methods process evaluation of a residence-based SARS-CoV-2 testing participation pilot on a UK university campus during the COVID-19 pandemic.

Authors:  H Blake; S Carlisle; L Fothergill; J Hassard; A Favier; J Corner; J K Ball; C Denning
Journal:  BMC Public Health       Date:  2022-08-02       Impact factor: 4.135

  2 in total

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